Every guest who books creates a contact record. The Guest Directory centralizes guest information:
- Contact details
- Booking history (number of stays, dates, total revenue)
- Party size patterns
- Pet fee history
- Notes
Guest contacts are automatically synced from your booking records. When you save a booking, the guest's contact information is added or updated in the Guest Directory. Includes "not welcome back" flag, unsubscribed flag. Unsubscribed contacts are always excluded from mailing list exports.
Track everyone who asked about your property, even if they didn't book:
- Inquiry date and contact info
- Status: New, Responded, Converted, Lost
- Source (Airbnb, Vrbo, Booking.com, email, phone)
- Lost reason (if they didn't book)
Why track lost inquiries? Your conversion rate (inquiries that become bookings) is useful information. Lots of inquiries but few bookings tells you something different than few inquiries overall. This also allows you to tell if you're getting the number of inquiries this year that you have in the past and respond accordingly with pricing adjustments.
For Analytics conversion rates: Mark years where you've captured all your lost inquiries as "Complete Inquiry Data" in Inquiries settings. The app also has stale detection for inquiries older than 7 days without a response.
Build filtered lists for marketing:
- Guests who stayed in specific years
- Guests from specific booking sources
- Repeat guests (minimum number of stays)
- Guests with minimum party size
- Guests who paid pet fee
Export to CSV for your email marketing tool or v-cards for your address book. If you manage multiple properties, see the Managing Multiple Properties section for details on property tags, property filtering for inquiries and mailing lists, and cross-property guest tracking.